22/7
VOP
Value of Pie
π
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The Concept

A Name Born
from a Number

For the mathematically inclined, recognition is instant. For everyone else, curiosity does the work — they see 22/7 and wonder if it's a typo of 24/7. Either way, they remember us.

"Strong recall, clear personality, and a name that rewards those who get it — while intriguing those who don't."

22/7
= 3.142857… ≈ π
The Number

Mathematics Meets Memory

The most widely taught rational approximation of pi — instantly familiar to anyone who has sat in a classroom, anywhere in the world.

π = PIE
The Wordplay

One Character, Two Meanings

Mathematics and the dish on your plate — sharing one sound. Our punchline makes it explicit: Value of Pie. Memorable, playful, completely original.

22/7
vs
24/7
The Recall

Curiosity Converts Strangers

Those who don't immediately recognise the π reference see 22/7, think of 24/7, and pause. That pause is our brand working — they always look twice.

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